A.W.A.K.E. MODE
London-based label A.W.A.K.E. MODE was founded by former fashion editor and photographer, Natalia Alaverdian.
Over the years, the brand has built a significant presence in the market with a product-centric approach. The aim has always been to create one-of-a-kind, mindfully crafted, and responsibly produced pieces, adaptable to daily life, making it joyful and special. This approach has led to growing a loyal customer and fan base.
Since debuting at London Fashion Week in 2017, the brand has gained critical acclaim, including two British Fashion Awards nominations and securing a place on the Paris Fashion Week schedule.
London-based label A.W.A.K.E. MODE was founded by former fashion editor and photographer, Natalia Alaverdian.
Over the years the brand has built a significant presence in the market with a product centric approach. The aim has always been to create one of a kind, mindfully crafted, and responsibly produced pieces, adaptable to into daily life, making it joyful and special. This approach has led to
growing a loyal customer and fan base.
Since debuting at London Fashion Week in 2017, the brand has gained critical acclaim, including two British Fashion Awards nominations and securing a place on the Paris Fashion Week schedule.
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