SPECIAL PROJECTS

PH5

PH5 pop up in Selfridges from December 2023.

VIKTORIA & WOODS

VIKTORIA & WOODS pop up in Harrods from May 2023.

ALÉMAIS

ALÉMAIS pop up in Le Bon Marché from May 2023

ALÉMAIS

ALÉMAIS pop up in Bloomindale’s Middle East from December 2022

RACHEL GILBERT

Luxury Australian womenswear label, Rachel Gilbert joins Harrods with an exciting 6 week pop up. The opening marks a Global first for the designer. Located on Level 1 of Harrods, the Rachel Gilbert pop up embodies the label’s modern, yet considered approach to design. Creating an elevated shopping experience and drawing inspiration from the warm, earthy colour pallet and textural landscape within their Australian boutiques.

ALÉMAIS

ARDDUN AGENCY helped to create a ALÉMAIS’ first ever shop-in-shop experience in Harvey Nichols and then shortly after in Selfridges. Taking direction from the brand’s fun and playful collection.

OROTON IN SELFRIDGES

We launched OROTON Ready to Wear exclusively in Selfridges with a pop-up on the contemporary floor. We followed this with launching across further key accounts including Net-a-Porter and Harvey Nichols UK.

VIKTORIA & WOODS

We at ARDDUN AGENCY helped to create a dedicated shop-in-shop experience in Selfridges for VIKTORIA & WOODS. Taking direction from the existing VIKTORIA & WOODS Australian boutiques, the dedicated shop-in-shop within Selfridges features the RTW & Accessories collections and sits alongside Ganni, Zimmermann, Theory & Self-Portrait.

PANGAIA

PANGAIA are primarily a direct-to-consumer brand that often partner with key collaborators who share their unique vision and desire to protect the planet. ARDDUN AGENCY act as consultants and pair PANGAIA with key global wholesale partners for special projects and to embark on their first wholesale relationships. For their first physical pop-up we partnered with Selfridges in London to take over their “Corner Shop” space for four weeks and have then continued the relationship within the store and online.